Flodesk has been the biggest game changer here at Work & PLAY Entertainment and since we learned about it back in 2019, we have never looked back! Email deliverability is important to factor in when looking at the best email marketing customer relationship management (CRM) tools to use in your marketing stack.
In the digital marketing landscape, email remains one of the most powerful tools for communication. With approximately 347 billion emails sent and received daily worldwide in 2023—a figure projected to soar over 408 billion by 2027 (Statista)—impactful email marketing strategies are more essential than ever.
However, understanding email deliverability is critical for ensuring that your messages reach their intended recipients rather than getting lost in spam folders.
The Importance of Flodesk Email Deliverability
What is Email Deliverability?
Email deliverability is the measure of how effectively your emails land in your subscribers’ inboxes instead of being filtered into spam or junk folders. A high deliverability rate translates to increased engagement, higher conversion rates, and ultimately, business growth.
As reported by eMarketer, the share of marketing emails that successfully reach the inbox can vary significantly across sectors. For instance, in September 2023, the average deliverability rate for the clothing sector was 86.76% (Statista). This highlights the need for strategic email marketing tailored to your audience.
Factors Affecting Your Email Deliverability
Several key factors influence email deliverability. The faster you are able to decode how email deliverability is measured using websites like mail-tester.com and inboxbooster.com into your Flodesk email campaign, you have a 99.9% assurance that your email will reach people's inbox whether it's Gmail, Microsoft, or Apple Mail.
Sender Reputation
Your sender reputation is a composite score affecting how ISPs perceive your email practices. This reputation influences whether your emails land in the inbox or the spam folder. Factors like bounce rates, complaints, and engagement rates all contribute to your reputation.
Email Content
The quality of your email content is crucial. Spam filters analyze various aspects, including wording, layout, and even image-to-text ratios. Emails with excessive images or spammy language are more likely to be flagged.
Recipient Engagement
ISPs track how recipients interact with your emails—whether they open, click, or delete them without engagement. High engagement rates signal to ISPs that your emails are wanted, improving overall deliverability.
Regulatory Compliance
Adhering to regulations like CAN-SPAM and GDPR is essential for establishing trust and avoiding penalties. Compliance ensures you maintain a good sender reputation and keeps your audience engaged.
Best Practices for Improving Email Deliverability
To enhance your chances of reaching your audience’s inbox, consider these best practices.
Here is an example of how well our open rate and click rate is doing.
In the last 24 months, our open rates have grown to 38.1% in October 2024 compared to 23.1% in October 2022 and our click rates grew to 33.2% this October 2024 from 1.1% click rate in October 2022.
Let us start with this table chart:
Feature | Flodesk | Mailchimp |
Email Deliverability | High deliverability focused on best practices and compliance with regulations. Utilizes optimized sending strategies. | Good deliverability, but can vary based on user practices; offers A/B testing to improve deliverability rates. |
Sender Reputation | Actively maintains sender reputation through automated list management and engagement tracking. | User-dependent reputation; relies on user behavior and engagement metrics. |
List Management | Automated workflows for cleaning lists and improving engagement. Easy to segment audiences. | Offers advanced segmentation and automation features; however, list management can be more complex. |
Design & Templates | Provides beautiful, customizable email templates. Focuses on aesthetics and user-friendliness. | Offers a variety of templates, but may require more adjustments for customization. |
Analytics & Tracking | Comprehensive analytics directly related to deliverability (open rates, clicks). | In-depth analytics with more detailed insights; includes A/B testing functionality. |
Cost | Flat rate of $38/month for unlimited emails and subscribers. | Free plan available, then tiered pricing based on contacts and features; can be more expensive as the subscriber list grows. |
Free Trial | Offers free trials to new users for 30 days. Unlimited emails to unlimited subscribers. | Free tier available with limited features (up to 500 contacts). |
Support | Email and chat support available during business hours. | 24/7 support for paid plans; extensive knowledge base and resources. |
Ideal For | Small to medium-sized businesses looking for simplicity and beautiful design capabilities. | Businesses of all sizes requiring advanced analytics and diverse marketing tools. |
1. Build and Maintain a Quality Email List
Creating a high-quality email list is foundational to successful email marketing:
Double Opt-In Method: Implement double opt-in to confirm that users genuinely want to receive your content, minimizing spam complaints.
Regular List Maintenance: Clean your email list regularly to remove inactive subscribers, thus improving engagement rates and maximizing deliverability.
Audience Segmentation: Segment your audience based on preferences and behaviors to send tailored content. Targeted emails typically see higher engagement rates.
2. Optimize Email Content
Crafting engaging email content is vital to drive interaction:
Avoid Spammy Language: Words such as "free" or excessive punctuation can trigger spam filters, so use clear and compelling language.
Text-to-Image Ratio: Aim for a good balance. Emails that contain more text than images are less likely to be considered spam.
Personalization: Utilize personalization to enhance engagement. Tailored messages increase open and click-through rates.
3. Monitor Your Sending Practices
Your sending strategy can dramatically impact deliverability:
Establish a Consistent Schedule: Send emails at regular intervals to establish trust and consistency, which ISPs favor.
Send Limits: Avoid sending too many emails too quickly, as this can lead to spam classification.
4. Implement Authentication Protocols
Utilizing authentication measures can improve your credibility:
SPF (Sender Policy Framework): This prevents spammers from impersonating your domain.
DKIM (DomainKeys Identified Mail): This allows the recipient to verify that the email was indeed sent by you and hasn’t been altered.
DMARC (Domain-based Message Authentication, Reporting & Conformance): This combines SPF and DKIM to protect your domain's reputation.
Why Flodesk is the Best Option for Email Marketing
When it comes to choosing an email marketing platform, Flodesk stands out as the best choice for enhancing email deliverability.
Our subscribers are in their inbox mostly between 4pm to 10pm (local time) which gives us insight on how much or how little to say on the email. This is the beauty of using Flodesk.
Here’s why it is important to use Flodesk as your email marketing stack for 2024/25.
User-Friendly Interface
Flodesk offers an intuitive design that allows users—regardless of technical expertise—to create stunning emails effortlessly, making it easy to focus on content rather than complex setups.
Robust Analytics
Flodesk provides comprehensive analytics that allow you to track key metrics like open rates and click-through rates. By monitoring these metrics, you can fine-tune your strategies for better engagement and deliverability.
Built-in Automation
Flodesk's automation features enable you to nurture leads based on real-time interactions. Automated workflows help you send relevant emails at the right time, fostering deeper connections with your subscribers.
Seamless Integration
Flodesk integrates with various platforms, making it easier to manage your subscriber lists and campaigns without unnecessary complexity.
Deliverability Focus
Flodesk prioritizes deliverability with practices like list verification and ensuring compliance with major email regulations, so you can be confident your messages will be delivered successfully.
Beautiful Templates
With Flodesk's customizable email templates, you can create visually appealing messages that capture attention. Well-designed emails are more likely to be engaged with, reducing the chances of being marked as spam.
Flodesk Email Deliverability Final Thoughts
As email marketing continues to serve as a vital tool for digital communication, mastering deliverability becomes increasingly important. With 30% of marketers reporting their campaigns achieved open rates between 10% and 20% in 2023 (Statista), the necessity of effective strategies cannot be overstated.
Flodesk equips businesses with the tools they need to navigate the complexities of email marketing efficiently. By understanding the key factors that influence deliverability and implementing best practices alongside Flodesk's powerful features, you can elevate your email campaigns. With 92% of U.S. internet users engaging with email (Statista), now is the time to harness the potential of this communication channel effectively.
One of the best things I personally love about Flodesk is their email deliverability reassurance on quality and high scores because they have partnered with Amazon SES which gives you a high score overtime building trust and relationships with intention.
One more thing (there's so much good to say), they have a Flodesk University where you can learn all the Flodesk features and benefits with action task-based examples for your growth on the web.
Partner with Flodesk today using our 50% off code: "FROMFLAEV" for your first year and watch your email marketing initiatives thrive, ensuring your messages land where they belong: in your audience's primary inboxes. 📥 🚀
Thank you for choosing Flodesk! Here is their Flodesk Glossary for more context.
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